MyBestMattress (hereinafter referred to as the “Company,” or “we”), shall undertake to ensure the security of personal information and the protection of rights of the visitors of the website (hereinafter referred to as the “Visitors”) while you use our website https://www.mybestmattress.com/(hereinafter referred to as the “Website”) and the content of it.
1. General Information About Cookies
We use the cookies on our Website, to customize the functioning of our Website as much as possible and can contribute to ease of use when navigating our Website.
What is a cookie?
A cookie is a small file placed onto your device that enables our Website features and functionality. For example, cookies enable us to identify your device, secure your access to the Website. They enable the Website to store the data, such as:
- Login data (logging-in device, login time, location from which the login is attempted);
- Type of browser;
- Data about the fact how you browse the Website (which sections you visit, what products are you interested in).
We use the cookies to:
- Understand, improve, and research products, features, and services, including when you access our Website from other websites, applications, or devices such as your work computer or your mobile device;
- Recognize the returning visitors of the Website; cookies help us show you the right information and personalize your experience; cookies also help to avoid re-registration or re-filling of the information by you each time you visit the Website;
- Analyze your habits so that the functioning of the Website would be convenient, efficient and would conform to your needs and expectations, for example, by ensuring that the Visitors would, without difficulty, find everything they are looking for;
- Measure the flows of the information and data being sent to our Website; we use the cookies for the accumulation of statistical data about the number of users of the Website and their use of the Website;
2. Cookies Used On The Website
Each time you visit our Website, the long-term (persistent) cookies may be created, which stay in your browser after you sign-up and will be read by us when you return to our Website or a partner site that uses our services, and not deleted after you finish browsing our Website, and the short-term (session) cookies, which expire or are deleted after you finish browsing our Website (i.e., they usually last during the current visit to our Website or browsing session).
However, we note that the necessary cookies, as specified below, are necessary for the functioning of our Website, and in case of your objections, we will not be sure about functioning of the Website or any of its portions or functionalities.
We recite below the main types of cookies used on the Website according to their types, collected data, and duration of storage.
2.1. Cookies used by the Company
Strictly necessary cookies
These cookies are required for the operation of our Website. They include, for example, cookies that enable storage of information filled by you during the browsing session, enable you to log into secure areas of our Website. Without these cookies operation of the Website would be impossible or its functioning may be severely affected.
These improve the functional performance of our Website and make it easier for you to use. These cookies remember the settings selected by the Visitors (for example, the settings of language and time zone). With the use of these cookies, the Visitors may avoid the changes of settings during each visit of the Website. These cookies also remember changes made by you in the Website (for example, in case you leave a comment on the Website). These cookies do not track your behavior on other websites.
Analytical / performance cookies
Marketing, targeting and advertising cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will then use this information to make advertising displayed on it more relevant to your interests. The advertising cookies let us know whether you have already seen the specific advertisement or a certain type of advertisement, and how much time has elapsed since you saw it. We may use the cookies set by another entity so that we could provide the advertisement oriented more specifically to you. They are also used so that we could see the specific advertisements only a certain number of times and that it would help to measure the efficiency of advertising.
2.2. Third-party cookies
Analytical cookies. The analytic cookies help us track the number of users and the periodicity of their visits.
Other third-party cookies – in some web pages of our Website, the other entities (for example, social networks) may also use their own anonymous cookies designed so that the programmes or applications developed by them would suit your needs. Due to the specific features of the functioning of the cookies, our Website does not have access to the information transmitted by these cookies, likewise other entities do not have access to the information collected by the cookies set by us.
Such type of cookies used on our Website may include:
We use Google Analytics, a web analysis service provided by Google, Inc (hereinafter referred to as “Google”). The information collected by Google Analytics is transmitted to and stored with Google. Google may transmit the information collected by Google Analytics to the third parties as required by the law or when those third parties process the information in the name of Google.
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise our site across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
We use Google AdWords to advertise our site across the Internet, in particular on the Google search.
We recommend consulting the Google Privacy and Cookies Policy on a separate and regular basis.
Facebook Custom Audiences
In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on our site (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us.
Facebook Exchange FBX
When you visit our websites with the help of remarketing tags, a direct connection between your browser and the Facebook server is established. Facebook gets the information that you have visited our website with your IP address. This allows Facebook to assign your visit to our website to your user account. The information thus obtained we can use for the display of Facebook Ads. We point out that we as provider of the website have no knowledge of the content of the transmitted data and the use of it by Facebook.
Facebook Conversion Tracking Pixel
By using the website you agree to the data processing associated with the integration of Facebook pixel.
Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page.
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: Facebook.
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy.
Smartlook is an Analysis and Feedback tool. It helps us to reveal the online behaviour and feedback of our visitors. The following information may be collected through your device and browser:
- Your device's IP address (collected and stored in an anonymized format);
- device screen size;
- device type (unique device identifiers) and browser information;
- geographic location (country only);
- preferred language used to display the webpage.
We use this Information to improve the functionality of our website and makes it more user-friendly, more valuable and simpler for you to use.
You may opt-out from having Smartlook collect your information by heading here https://www.smartlook.com/opt-out
How are cookies used for advertising purposes?
Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.
3. Refusal or blocking the cookies
Many web browsers are set so that they would automatically accept cookies. The Visitors may, at their discretion, block or delete cookies and similar unique identifiers if the settings of their browser or device enable them to do so. Nevertheless, if you refuse or block the cookies or other similar technologies, some functions of the Website may be inaccessible to you or they may operate not so efficiently.
Nevertheless, we draw your attention that necessary cookies are necessary for the functioning of our Website, and in case of your objections, we will not be sure about functioning of the Website.
You may find more information about how to delete cookies, as well as the other useful information related to the use of the cookies, on the website All About Cookies.